Reports
Sales, fees and invoicing compared with the previous period and last year, ready to export.
storeassist.Storeassist/: Reports & forecast
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Sales report
This month: 1 Oct 2026 – 21 Oct 2026 · Amounts in SEK excl. VAT · Printed 14:34:56
Key figures
1 Oct 2026 – 21 Oct 2026 compared with 1 Sept 2026 – 21 Sept 2026 and 1 Oct 2025 – 21 Oct 2025. Amounts excl. VAT.
Gross sales
96 426 kr
- vs previous
- +17,5 % (better)
- vs last year
- +42,5 % (better)
Discounts
5 308 kr
- vs previous
- +17,5 % (worse)
- vs last year
- +42,5 % (worse)
Returns
2 654 kr
- vs previous
- +17,5 % (worse)
- vs last year
- +42,5 % (worse)
Net sales
88 464 kr
- vs previous
- +17,5 % (better)
- vs last year
- +42,5 % (better)
VAT
24 350 kr
- vs previous
- +17,5 % (better)
- vs last year
- +42,5 % (better)
Shipping
8 938 kr
- vs previous
- +17,5 % (better)
- vs last year
- +42,5 % (better)
Total sales
121 752 kr
- vs previous
- +17,5 % (better)
- vs last year
- +42,5 % (better)
Orders
228
- vs previous
- +17,5 % (better)
- vs last year
- +42,5 % (better)
Average order value
400 kr
- vs previous
- ±0,0 %
- vs last year
- ±0,0 %
Units sold
547
- vs previous
- +17,4 % (better)
- vs last year
- +42,4 % (better)
Gross margin
41,0 %
- vs previous
- ±0,0 pp
- vs last year
- ±0,0 pp
Sessions
9 412
- vs previous
- +6,1 % (better)
- vs last year
- +34,2 % (better)
Conversion rate
1,9 %
- vs previous
- +0,1 pp (better)
- vs last year
- +0,2 pp (better)
Shopify fees
1 768 kr
Invoiced (accounting)
26 875 kr
- vs previous
- +21,6 % (better)
- vs last year
- –
Unpaid invoices
14 700 kr
Of which overdue: 2
Sales over time
Net sales excl. VAT
- Selected period (1 Oct 2026 – 21 Oct 2026)
- Previous (1 Sept 2026 – 21 Sept 2026)
Show net sales excl. vat as a table
| Time | Selected period (1 Oct 2026 – 21 Oct 2026) | Time (previous (1 sept 2026 – 21 sept 2026)) | Previous (1 Sept 2026 – 21 Sept 2026) |
|---|---|---|---|
| 1 Oct | 2 328 kr | 1 Sept | 1 940 kr |
| 2 Oct | 5 044 kr | 2 Sept | 4 268 kr |
| 3 Oct | 4 268 kr | 3 Sept | 3 492 kr |
| 4 Oct | 3 492 kr | 4 Sept | 3 104 kr |
| 5 Oct | 2 716 kr | 5 Sept | 2 328 kr |
| 6 Oct | 7 760 kr | 6 Sept | 6 596 kr |
| 7 Oct | 4 656 kr | 7 Sept | 3 880 kr |
| 8 Oct | 3 880 kr | 8 Sept | 3 492 kr |
| 9 Oct | 3 104 kr | 9 Sept | 2 716 kr |
| 10 Oct | 2 328 kr | 10 Sept | 1 940 kr |
| 11 Oct | 5 044 kr | 11 Sept | 4 268 kr |
| 12 Oct | 4 268 kr | 12 Sept | 3 492 kr |
| 13 Oct | 5 820 kr | 13 Sept | 5 044 kr |
| 14 Oct | 2 716 kr | 14 Sept | 2 328 kr |
| 15 Oct | 5 432 kr | 15 Sept | 4 656 kr |
| 16 Oct | 4 656 kr | 16 Sept | 3 880 kr |
| 17 Oct | 3 880 kr | 17 Sept | 3 492 kr |
| 18 Oct | 3 104 kr | 18 Sept | 2 716 kr |
| 19 Oct | 2 328 kr | 19 Sept | 1 940 kr |
| 20 Oct | 7 372 kr | 20 Sept | 6 208 kr |
| 21 Oct | 4 268 kr | 21 Sept | 3 492 kr |
Orders
- Selected period (1 Oct 2026 – 21 Oct 2026)
- Previous (1 Sept 2026 – 21 Sept 2026)
Show orders as a table
| Time | Selected period (1 Oct 2026 – 21 Oct 2026) | Time (previous (1 sept 2026 – 21 sept 2026)) | Previous (1 Sept 2026 – 21 Sept 2026) |
|---|---|---|---|
| 1 Oct | 6 | 1 Sept | 5 |
| 2 Oct | 13 | 2 Sept | 11 |
| 3 Oct | 11 | 3 Sept | 9 |
| 4 Oct | 9 | 4 Sept | 8 |
| 5 Oct | 7 | 5 Sept | 6 |
| 6 Oct | 20 | 6 Sept | 17 |
| 7 Oct | 12 | 7 Sept | 10 |
| 8 Oct | 10 | 8 Sept | 9 |
| 9 Oct | 8 | 9 Sept | 7 |
| 10 Oct | 6 | 10 Sept | 5 |
| 11 Oct | 13 | 11 Sept | 11 |
| 12 Oct | 11 | 12 Sept | 9 |
| 13 Oct | 15 | 13 Sept | 13 |
| 14 Oct | 7 | 14 Sept | 6 |
| 15 Oct | 14 | 15 Sept | 12 |
| 16 Oct | 12 | 16 Sept | 10 |
| 17 Oct | 10 | 17 Sept | 9 |
| 18 Oct | 8 | 18 Sept | 7 |
| 19 Oct | 6 | 19 Sept | 5 |
| 20 Oct | 19 | 20 Sept | 16 |
| 21 Oct | 11 | 21 Sept | 9 |
Sales by channel
By channel
| Channel | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Webbshop | 182 | 431 | 74 480 kr | 53,7 % |
| Kassa (POS) | 121 | 260 | 46 960 kr | 33,9 % |
| Storeassist / B2B-faktura | 14 | 96 | 17 200 kr | 12,4 % |
By POS location
| Location | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Butiken Malmö | 84 | 180 | 32 160 kr | 68,5 % |
| Butiken Lund | 37 | 80 | 14 800 kr | 31,5 % |
Products and categories
Top 10 products
| Product | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Bosch GSR 18V borrskruvdragare | 41 | 44 | 34 808 kr | 42,9 % |
| Fiskars X27 klyvyxa | 36 | 38 | 12 160 kr | 15,0 % |
| Alcro Bestå fasadfärg 10 l | 22 | 31 | 19 840 kr | 24,5 % |
| Gardena slangvinda 30 m | 18 | 18 | 8 720 kr | 10,8 % |
| Essve träskruv 5×60, 250 st | 64 | 120 | 5 520 kr | 6,8 % |
Categories
| Category | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Verktyg | 140 | 210 | 59 200 kr | 50,2 % |
| Färg | 61 | 95 | 33 280 kr | 28,2 % |
| Trädgård | 52 | 74 | 23 280 kr | 19,8 % |
| Ingen kategori | 9 | 12 | 2 080 kr | 1,8 % |
Bookkeeping by account and cost centre
Split with the same category rules as the invoices, so the totals reconcile with your accounting.
| Account and cost centre | Net excl. VAT | VAT |
|---|---|---|
| 3001 | 113 840,00 kr | 28 460,00 kr |
| 3001 · RE BUTIK | 46 960,00 kr | 11 740,00 kr |
| Frakt | 7 212,80 kr | 1 803,20 kr |
| Total | 168 012,80 kr | 42 003,20 kr |
Customers
New and returning
| Customer type | Orders | Share of orders | Net excl. VAT |
|---|---|---|---|
| New customers | 131 | 41,3 % | 61 200 kr |
| Returning customers | 186 | 58,7 % | 112 100 kr |
Largest business customers
| Company | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Byggkompaniet i Ystad AB | 6 | 52 | 9 920 kr | 67,0 % |
| Österlens Måleri | 4 | 31 | 4 880 kr | 33,0 % |
Traffic
- Sessions9 412 · 100,0 %
- Added to cart802 · 8,5 %
- Reached checkout391 · 4,2 %
- Completed purchase182 · 1,9 %
Traffic sources
| Source | Sessions | Purchases | Conversion |
|---|---|---|---|
| 4 820 | 96 | 2,0 % | |
| direct | 2 604 | 61 | 2,3 % |
| 1 102 | 12 | 1,1 % |
Landing pages
| Page | Sessions | Purchases | Conversion |
|---|---|---|---|
| / | 3 310 | 70 | 2,1 % |
| /collections/verktyg | 1 940 | 44 | 2,3 % |
Payment methods
Paid per payment method for orders in the period, incl. VAT and shipping. Unpaid is e.g. invoices with payment terms.
| Payment method | Orders | Paid | Not paid yet | Share |
|---|---|---|---|---|
| Shopify Payments | 174 | 98 200 kr | 0 kr | 67,1 % |
| Kontant | 58 | 21 300 kr | 0 kr | 14,6 % |
| Manuell betalning | 14 | 0 kr | 26 875 kr | 18,4 % |
Fees
| Item | Amount |
|---|---|
| Card payments via Shopify Payments | 98 200,00 kr |
| Number of payments | 174 |
| Transaction fees | 1 767,60 kr |
| Dispute fees (chargebacks) | 0,00 kr |
| Total fees | 1 767,60 kr |
| Fees as % of card payments | 1,8 % |
| Fees as % of net sales | 2,0 % |
Payouts
| Date | Status | Net |
|---|---|---|
| 2026-10-20 | Paid | 24 100,00 kr |
| 2026-10-22 | Scheduled | 11 200,00 kr |
Subscriptions, app fees and fees for payment methods other than Shopify Payments cannot be fetched from Shopify and are not included.
Invoices in the accounting system
| Item | Value |
|---|---|
| Invoices in the period | 18 |
| Invoiced incl. VAT | 26 875,00 kr |
| Of which paid | 11 · 16 400,00 kr |
| Average days to payment | 17 days |
| Unpaid in the accounting system today | 9 · 14 700,00 kr |
| Of which overdue | 2 · 3 120,00 kr |
Invoices created in Storeassist
| Created from | Count |
|---|---|
| Manually in Storeassist | 7 |
| Checkout | 6 |
| Automatically | 5 |
VAT
| VAT rate | Sales base | Sales VAT | Returns base | Returns VAT | Net output VAT |
|---|---|---|---|---|---|
| 25 % | 160 800,00 kr | 40 200,00 kr | −4 820,00 kr | −1 205,00 kr | 38 995,00 kr |
| 12 % | 2 100,00 kr | 252,00 kr |
